New York Staging Company
Are you using (or watching) a lot of Facebook Lives? I love to do them and watch them.
Last year I was interviewed by realtors Orlando Frade and Matthew Korman of Douglas Elliman. I hope you will take a listen – I give a lot of advice for sellers in this little Facebook Live video. Click the link below!
https://www.facebook.com/TheKormanFradeTeam/videos/625685537642362/
We staged this vacant home in Dix Hills in mid October of this year and it sold before the month was through.
The Story
Act 1: The homeseller was relocating and, at first, put the home on the market with his furnishings (very dated and the furniture arrangement left a lot to be desired). It didn’t sell.
What you notice first is the huge bench (and not the space) – and then your eyes would go to the dingy carpet in the living room. (see pics below for the “after” of the entryway).
Here is a before pic of the family room…
And here’s our “after” pic – making two seating areas and utilizing the focal point
Act 2: He then tried to sell it vacant but all that did was call attention to the dingy carpets (and the need to remove them!) and the need to repaint. Even though the homeseller had the carpets cleaned – it didn’t help at all…they were very soiled and worn.
The home looked the worse for wear without any furniture in it. The home had a great layout – and an incredible backyard – but all of those virtues were trumped by the dinginess and the home being vacant. Potential buyers could not “see” how they could live beautifully in this home.
Act 3: We staged it with beautiful furnishings and accessories – and we gave it a new lease on life. We convinced the homeseller that it was in his best interest to remove the dingy carpeting to show the hardwood flooring beneath. That brought more value to the home and gave it a lighter and cleaner appeal. It only took a day – what a difference.
We wanted the homeseller to repaint some of the rooms (the color on the first floor was a very, very pale violet) but that wasn’t in his budget. So – we avoided bringing in any yellow (which would have helped amplify the violet hued walls). When we were finished staging, the walls didn’t scream violet – they appeared more like a pale gray.
A few more pics…
If you have a home (or a listing) on the market that’s vacant, please consider staging it first. According to the National Association of Realtors, it takes twice as long to sell a vacant home. Don’t wait it out (plus a probable price reduction…or 2 or 3!). Stage it before you list it. It will always cost way less than the first price reduction.
Today’s buyers are hypercritical – if they can’t figure out how to place their furnishings because a home is vacant – they will take your home off their list…and make an offer on another.
Staging works!
My thanks to Janet Manno, Associate Broker and Relocation Director of Douglas Elliman for bringing me in to help this home get sold…and to Catherine Lindstadt, Associate Real Estate Broker of Douglas Elliman for doing a great marketing job.
Call me if you would like to learn more about vacant staging, staging consultations…and how to sell your home or listing faster.
Thanks,
Linda
PS – Want to see a vacant staging we did in Bohemia NY that sold in 1 Day? Another Douglas Elliman listing. To see the full listing go here
